Life Style

Aditya Birla Fashion to enter in agreement with Forever 21 in India for $26 mn...
06 Jul 2016 Published by Rahul Verma 320 Views

Aditya Birla Fashion and Retail (ABFRL) will take care of clothing brand 'Forever 21' in the Indian market for USD 26 million (around Rs 175.52 crore) transactions under MoU.“The company has executed a business transfer agreement with Diana Retail and DLF Brands for acquisition of the business undertaking of Diana Retail... under the Forever 21 brand and also through e-commerce channel on a going concern basis, in the Indian market," reported ET. Diana Retail is the franchisee of Forever 21 br..

Fashion brand Mexx is going desi with Jabong...
18 Apr 2016 Published by Rahul Verma 242 Views

Online fashion retailer Jabong has concluded a partnership and announced the onset of international fashion retailer Mexx in India. The European brand will be available exclusively available on Jabong."We are very excited to launch Mexx exclusively in India and more than anything else we are thrilled that our brand ideologies are similar. With Mexx on board, we continue to broaden our international brand offering and have few other exciting names in the pipeline," Sanjeev Mohanty, CEO and managi..

RIL extends JIO brand with fashion e-commerce portal Ajio...
03 Apr 2016 Published by Rahul Verma 247 Views

Reliance Industries Ltd (RIL), the diversifying conglomerate, has expanded its presence in retail fashion with portal, focused on high-fashion brands. The new launched portal will showcase the largest collection of private labels for women online. According to company sources, some 60% of the merchandise it sells, including national and international brands and Indie (ethnic fusion) wear, will be exclusively available on the portal. The fashion will be aimed at 18-34-year groups.Th..

Indian cricketers’ to ‘Masterstroke’ premium sports apparel brands...
22 Feb 2016 Published by Rahul Verma 266 Views

The cricket is considered as one of the biggest religion in India. Indian cricketers known for their charisma and hard-hitting attitude in arena to ‘pad-up’ for the active sports apparel brands in India.We all know, Harbhajan Singh ‘Bhajji’, master of doosra in cricketing world, has started his sports apparel Bhajji  Sports, which sponsored Punjab team in Ranji season.The hard hitter captain wicketkeeper Captain MS Dhoni roped in by active lifestyle brand ‘Seven’ as global brand..

Save money by "Nothing New" Challenge...
02 Oct 2015 Published by Aprajita Dixit 220 Views

Every once in a while we hear of a new challenges that gets viral all over the internet, we see lot of people doing it for fun and various other reasons. Like ice bucket challenge, it went viral to such an extent that everyone was seen doing it from celebrities to common people. The latest challenge that is creating a buzz around everywhere is "Nothing New" challenge to save money. It is often seen that we buy stuff that we don't require but still we buy it because we have money and w..

Zapyle: An App that sells used clothes of fashion icon...
02 Oct 2015 Published by Aprajita Dixit 111 Views

“Women love to shop and they have tones of clothes lying in their closet which they never wear after wearing it once or twice. On an average, women use only 25% of their wardrobe which means there is a huge inventory lying unused in their closet,” said Rashi Menda, the 25 year-old founder and CEO of Zapyle. Rashi Menda has woven a rather unusual business around fashion where she is putting up used clothes that lie idle in the wardrobe of fashion icons, influencers and bloggers for sale..

Woolpr: A Fashion Trending App...
27 Sep 2015 Published by Aprajita Dixit 179 Views

Just imagine what it will feel like to have an app where you get to know what's trending in fashion, an app that tells you from where to buy a garment, an app that answers all your queries about fashion. Wooplr a Bangalore based startup is a fashion discovery app founded in March 2013 by four ex- McAfee colleagues, Arjun Zacharia, Soumen Sarkar, Praveen Rajaretnam and Ankit Sabharwal. The word Wooplr was derived from Whoop, a sound of excitement. In the starting it was a social network..

Amar Chitra Katha pays tribute to heroes of the Indian Armed Forces with the launch of their new title “Param Vir Chak...
03 Sep 2015 Published by J Ranjan 121 Views

On the occasion of the 69th Anniversary of Indian Independence, Amar Chitra Katha, India’s favourite storyteller, launched their first-ever war title, Param Vir Chakra – The Ultimate Honour. The book was launched by Lt. Gen. Rakesh Sharma UYSM, AVSM, VSM at the Defence Headquarters, South Block, Secretariat Building, in New Delhi. Amar Chitra Katha with the guidance of the Indian Army and the Indian Air Force has told the stories of the 21 Param Vir Chakra awardees, who braving incredible od..

HUNKEMOLLER a true paradise for lingerie lovers is opening shop in India...
03 Sep 2015 Published by J Ranjan 119 Views

Looking for a sexy pair of lingerie, an authentic collection of fashionable sports bras or a comprehensive set of bra wardrobe essentials? Lucky you! Hunkemoller, a true paradise for lingerie lovers is opening shop in India.Hunkemoller, Europe's premium lingerie brand today showcased its sought-after urbane collection at The Apartment, Palladium Hotel, Mumbai giving a glimpse into the beautiful world of lingerie. Featuring playfully feminine designs and cuts, Hunkemoller showcased an amalgamatio..


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