Computer Science - A basic skill, not an optional one– Obama...
03 Feb 2016 Published by Karthik Manohar Pillai 227 Views

    It’s completely true that the computers in our era are ceaseless. Be it codes, security management, data encapsulation everything has its own relevance. There cannot be a day where the automatic petrol fillers will be replaced by something that did not need a buoyancy-checker controlled by some machine language, the machines in the hospitals will be replaced by something without computer memories in it. We are obsessed with the machines that are still controlled b..

Starting Business in India not tough as it seems ...
12 Oct 2015 Published by Aprajita Dixit 333 Views

Gujarat has topped the list compiled by World Bank of Indian states on "Ease of doing business". Though it did not reach much needed 75% for leadership status. Efforts are being made by government to improve India's ranking of 142th out of 189 on the World Bank's global "Ease of doing Business" ranking and 158th on "Ease of Starting a Business". India does not feature in top 100 in any of the list is major concern for the government as for the growth of country's GDP more and more in..

Brand is Brand, Product is a Product...
02 Oct 2015 Published by Aprajita Dixit 462 Views

 A product is a product and a brand is a brand. There are several fundamental differences between a brand and a product. A product is made by a company and can be purchased by a consumer in exchange for money while brands are built through consumer perceptions, expectations, and experiences with all products or services under a brand umbrella. Products Can Be Copied and Replaced but Brands Are Unique.   Products are all about what they do for people. Products fulfill a cust..

Study Finds Fair Trade Logo Boosts Consumer’s willingness to pay...
30 Aug 2015 Published by J Ranjan 314 Views

Products labeled with a Fair Trade logo cause prospective buyers to dig deeper into their pockets. In an experiment conducted at the University of Bonn, participants were willing to pay on average 30 percent more for ethically produced goods, compared to their conventionally produced counterparts. The neuroscientists analyzed the neural pathways involved in processing products with a Fair Trade emblem. They identified a potential mechanism that explains why Fair Trade products are evaluated more..

U.S.-India Business Council Concludes Food Processing & Food Security Mission...
30 Aug 2015 Published by J Ranjan 348 Views

The U.S.-India Business Council (USIBC) concluded a Food and Agriculture Executive Mission to India. The two-day mission in New Delhi focused on ways to increase investment in food processing and improve food security in India, and ways that industry in both the U.S and India can work with the central and state governments to achieve mutually beneficially solutions in the food and agriculture sector. In meetings with U.S. and Indian Government officials, Council members discussed ways to pa..

Emerging Trends in Enterprise Mobility You Need To Be Aware Of...
31 Aug 2015 Published by J Ranjan 257 Views

Enterprise mobility has enabled businesses to manage a plethora of mobile devices and allow employees to their mobile platform to improve their productivity while remaining secure. As a growing concept, numerous trends have emerged that change with every passing minute, advancement and/or need. Today, we are going to delve deeper into 3 emerging trends in enterprise mobility and see just how major the impact will be for you, your business and your employees.1 - Increasing Demand for Custo..


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