27th September 2015Category : Life StylePublished by :Aprajita Dixit Reading Time : 5 Minute News Sourced : Banglore
what it will feel like to have an app where you get to know what's trending in
fashion, an app that tells you from where to buy a garment, an app that answers
all your queries about fashion.
Wooplr a Bangalore based startup is a
fashion discovery app founded in March 2013 by four ex- McAfee colleagues,
Arjun Zacharia, Soumen Sarkar, Praveen Rajaretnam and Ankit Sabharwal. The word Wooplr was derived from Whoop, a sound of
excitement. In the starting it was a social network for sharing
fashion photos, but it has evolved into a discovery platform for fashion
enthusiasts. They aim to deliver on the promise of social commerce by providing
the right product, to the right user, at the right time.
Wooplr unlike most fashionecommercebrands is not just a catalogue where you can check out
thousands of tops, shoes and bags. Instead what they do is based on the current
international trends, trends on runways, catwalks, magazines, Saasbahu serials,
celebrity looks and more, they compile information into fashion intelligence
and this is captured on the app.On Wooplr users can find what is trending and the styles
are updated every week. There is an in house team of 17 fashion curators. They
understand what is trending currently both globally and in India. They follow
what designers are doing, what real people are doing at colleges, at
workplaces, what are people wearing and what is really catching on.
let users buy items directly from its services. Instead it let users post
pictures of their outfit, which are then surfaced and showcased to others, who
are also given details of where they can buy them, both offline and online
outlets near them. The company mentions that it has partnered with e-commerce brands like Jabong,
StalkBuyLove and Koovs, and has exclusive associations with other retail
brands. The service uses a basic follower/ following principle, with a
counts around 10,000 registered users across its Android, windows phone and iOS
apps, desktop service exists but the founders are more focused on the
opportunity in mobile. It is said that 80% of its active users are women. At
this point, all content has been added by users themselves, and there are
products from more than 1,600 retailers at this point. The startup is aiming to
scale significantly this year, and it wants to break five million app downloads
and 100,000 thousands retailers on the platform before the end of 2015. Its 25
person team is likely to grow to around 100 over the period in order to scale
to as many cities and users possible.
first fashion discovery app Wooplr has an advantage and if it keeps on working
like this it can cover a wide range of area.