Zapyle: An App that sells used clothes of fashion icon
2nd October 2015Category : Life StylePublished by :Aprajita Dixit Reading Time : 6 Minute News Sourced : Bengaluru
“Women love to shop and they have tones of clothes lying in their closet
which they never wear after wearing it once or twice. On an average, women use
only 25% of their wardrobe which means there is a huge inventory lying unused
in their closet,” said Rashi Menda, the 25 year-old founder and CEO of Zapyle.
Rashi Menda has woven a rather unusual business around fashion where she is
putting up used clothes that lie idle in the wardrobe of fashion icons,
influencers and bloggers for sale.
This Bengaluru-based company waslaunched
this year in April with an assumption that a lot of clothes in a women’s
wardrobe remains unworn which can be of interest to others if they are
branded and comes at a cheaper price.
It is generally seen that there are many women who have clothes in their
closet which they have worn maximum twice and never tried it again due to
various reasons. And they are in good quality. Zapyle saw this and took it as
an opportunity to make money from it. However, at start Zapyle is only letting
fashion bloggers and influencers to upload their closet for sale.They raised $1 million from a
real-estate firm, the amount which will be used by them for hiring and building
the team, acquiring the users, and introducing new features. Menda said she
talked to a lot of women and college girls in Delhi, Bengaluru and Mumbai to
get a hang of how they discover new clothes and what they keep in their closet.
After taking with them and analyzing the situation she started this business.
By November, Zapyle will start allowing selected and verified sellers toupload their wardrobe
for sale. But first they want to control the
quality of apparels, since they are not keeping the inventory with them. They need
to make sure every product is original and in the condition that it says it is.
Currently more than 80 closets are up for sale with around 10-50
products in each closet. The Android and iOS apps, which are invite only for
now, has more than 5,000 subscribers.There are more than 50 fashion influencers on Zapyle’s
platform who have uploaded their wardrobe for sale and the company expects to
do 60-70 orders a month to start with. Zapyle is generally asking those
sellers who are influential and who have created their mark on social media and
have thousands of followers on Instagram and Pinterest, Facebook and twitter.
They are attracting sellers who can't wear their clothes twice.
Menda they decide the cost of apparel based on various parameters such as the
brand of the product and details like how old it is and how many times it has
been worn, etc, the company suggests a price range to the seller. They take 25%
cut on the price, which pays for their shipping and other costs. The payment is
made to the seller once the buyer Okays the apparel she bought.
fashion is not something everyone is going to be comfortable with. But if you try
and sell a product in an influential and convincing way people will buy it. Also
if they can get branded product in cheaper cost people will easily buy it.