Paytm all set to launch itself in hyperlocal business
13th October 2015Category : HyperlocalPublished by :Aprajita Dixit Reading Time : 3 Minute News Sourced : India
Hyperlocal Commerce is the
next big thing in India. After the advancement in e-commerce business now is
the time for hyperlocal business market. Hyperlocal commerce is the perfect blend
of buying from vendors in the vicinity with the ease of virtual retail. From
groceries to electronics hyperlocal commerce will gain lot of business in every
sector in near future.
Alibaba backed m-commerce
is on an expansion overdrive. A few days back they have announced the launch of
Virtual China Bazaar in India where Indians will be able to buy over 10
crore Chinese products from sellers in China. After this they plan to roll its
hyperlocal business which is expected to account for over 50 percent of its
sales by end of next year.
For now, Paytm’s hyperlocal
segment will focus on foodordering, table
booking, cinema tickets, and deals in the neighborhood. To offer these
services, it has entered into partnerships with leading companies including
BookMyShow and Zomato amongst others for successful delivery of its hyperlocal
services. Paytm has said they will soon be integrating their hyperlocal
offerings in Paytm Wallet where products such as electronics and apparel will
also be offered on the shopping app.
Hyperlocal commerce is the
next big thing, using mobiles or desktop
to make purchases from local next-door stores. It's a big segment, many
players are already present trying to make a mark, Paytm is also going to
launch itself, they seem pretty confident about it, time will only tell what
will happen, and how things will proceed for them.