How Content Marketing And Enterprise Social Networking Together Are The Next Big Things?
31st July 2015Category : Social MediaPublished by :J Ranjan Reading Time : 2 Minute News Sourced : Global
With our growing dependence on technology, we have begun to use more engaging platforms to communicate and market information. Content marketing has become an essential part of this communication, vital to the propagation of information and effective marketing. When online content is properly marketed, it helps improve your brand dramatically.
When combined with social media, a rising platform an increasing number of companies are beginning to use, content marketing is powerful. Today, we are going to take a closer look at how content marketing and enterprise social networking, when used together, is the next big thing.
What is Content Marketing?
As the name suggests, content marketing is simply the marketing of the information you have online. For example, you have a blog for your company but until you market it, nobody will know or read about it. Content marketing helps you utilize multiple channels to market your content effectively, ensuring the information is both available on the right channel and creates an impact on your brand. However, content marketing alone cannot provide a high ROI.
How Does Enterprise Social Networking Work With It?
Enterprise social networking is the use of online social media networks or relations to share information between people who have similar interests in business. This may be done on the company’s social network or through a corporate network that has been integrated with the core software. However, an enterprise social network is only useful to a certain degree.
For example, when you spread information within your enterprise through your company’s social network, it enables employees to view it. However, without access to external channels, they can’t share it on their personal accounts on various social networks.
When combined with content marketing, you easily expand the number of channels on which you can market your information. For example, a company sharing a blog post on their blog is effective but having its 100 employees share it as well significantly increases the rate of spread, improves visibility, creates better impact and provides significantly better results.
As you can see, content marketing is important for every business. However, until you utilize every channel at your disposal, your business won’t be able to reap the full rewards of marketing. Enterprise social networking helps you properly utilize social media in order to market your content more effectively than ever.