Herbal Care brand Himalaya to bank upon e-com biz, targets Rs 100 crore by 2018
25th July 2016Category : Healthcare & FitnessPublished by :Rahul Verma Reading Time : 3 Minute News Sourced : India
The trusted herbal health and personal care firm Himalaya Drug Company plans to further boost up its online business and aims a revenue of Rs 100 crore by 2018.
"We started selling our products on the e-commerce portals including Amazon, Snapdeal and Flipkart last year and sales through this channel saw a 123 per cent jump," Ganesh Ramaswamy, Senior Manager, Digital Wing at Himalaya, as told to PTI.
The online sales are growing at 70 per cent per year, and expecting it to touch Rs 100 crore by 2018. At present, online sales is only 1 per cent of the company's revenues.
The Rs 2,000-crore robust company started online portal himalayahealthcare.com in 2008, which it subsequently re-branded to himalayastore.com.
The company is now planning to unveiling a mobile platform to put across its offline and online retail across the country by the end of the year.
With the ongoing upsurge in online traffic from mobile device, the company is also in the process of unveiling a mobile application as well. It is currently under pilot in Bengaluru and we will integrate our online business with all our 170 offline retail outlets by year end.
The company expects good response via the omni-channel integration, the company will be able to service orders from the nearest stores to the customers.
The company is presently upgrading its digital business using the overall marketing budget and is relying on its own sales and distribution force to promote its omni-channel retail, he said.