From startup to Rs 3000 Cr benchmark, think tank of Patanjali knows the success mantra
27th September 2016Category : Featured storiesPublished by :Rahul Verma Reading Time : 5 Minute News Sourced : India
Pic: Yoga Baba Ramdev and Acharaya Balkrishan
- Acharya Balkrishan who holds around 94% stake in Patanjali is listed at 48th position on the annual Forbes list of India’s 100 Richest People
- Patanjali Ayurveda valued at Rs 3000 Crore
- The company is targeting Rs 10,000 Cr revenue in 2016-17
The fastest growing FMCG in India, valued at Rs 3000 Cr is positively churning the wheels of growth. Patanjali Ayurveda started journey from Divya Pharmacy at Patanjali Yogpeeth, Haridwar. Now, progressed with the number of ayurvedic products and runs around 5,000 clinics, University, and Yoga centres across India.
Apart from other established brands in India, the market has witnessed birth of another brand in year 2006 which is now outstanding Ayurveda empire taking on the multinational giants with the goal of another swadeshi movement.
The Indian herbal industry is likely to double from present Rs. 7,500 crore to Rs. 15,000 crore by 2015, according to a new study published by ASSOCHAM.
Further touching new heights, the brand propelled by co-founders Yoga Guru Baba Ramdev and Acharya Balkrishna, who made sensational debut in the Forbes list at the 48th position has more to deliver with the brand Patanjali Ayurveda in India.
According to Forbes, "The childhood friend of politically well-connected yoga guru Baba Ramdev, makes debut thanks to his 97 per cent holding in fast-growing consumer goods outfit Patanjali Ayurved," which they co-founded in 2006.
"With revenue of $780 million, Patanjali sells everything from herbal toothpastes and cosmetics to noodles and jams. Though Ramdev holds no shares in Patanjali, he is the company's de facto brand ambassador, while Balkrishna runs operations," it added.
To take on the growing demand of popular products in Ayurvedic cosmetics and Herbal products, the company is scripting new story of setting up processing plants in the parts of India. The popular products are many, cornflakes, babycare, cosmetics and, toothpaste, health drink are popular with the other products available in small shops as well as consumer goods chain like Big Bazaar.
Latest, Patanjali is looking to invest of Rs 1600 Cr in Herbal Food Park in Noida, Uttar Pradesh, which may come up in coming months. Baba Ramdev has already announced mega Food Park during the recent visit of Prime Minister of Nepal, Pushpa Kumar Dahal.
Earliar, Maharastra CM Fadnavis and Union Minister Nitin Gadkari laid stone of production unit spread in 230 acres in Nagpur. These mammoth units are worth strengthening the farmers and direct employment of youths in rural areas.
Expanding its horizon, the mega-product-ayurvedic company has announced put its hand into Dairy business this financial year. "Patanjali is set to enter the dairy business and in this financial year, production will start in three dairy plants - one each in Maharashtra, Karnataka and Uttar Pradesh," Ramdev said while addressing a two-day national seminar at National Dairy Research Institute, Karnal (NDRI).
The ‘swadeshi’ company is living upto its dream to become versatile brand in India. Another pledge to become diversifying brand goes to CEO of Patanjali, Acharya Balakrishan, who is set to enter clothing business with Indianised jeans.
The Ayurveda and Cosmetics market in India is in its golden age, thanks to the ongoing competition and emerging e-commerce business that made medicine available around the globe.
More to come with the duo promoters who wear khadi and employs the traditional methods of empowering people with the brand ‘Patanjali’ is perfect example of how to re-launch any business within strength. It has all the ingredients, the potential and keeping it simple and innovative. Patanjali has reached to the rural areas with small shops as well cushioned well in metro cities by the retail chains, that made it bigger than listed companies Jyothy Laboratory and Emami.