E-commerce giants eye festival season, market to fair 25% this year
3rd October 2016Category : E-CommercePublished by :Rahul Verma Reading Time : 5 Minute News Sourced : India
The Navratri festival has started with reverence and Diwali is on the doorstep, the festivals of India and the biggest times ahead for the e-commerce market to celebrate the discounts and offers on wide-range of products with the ease of customers.
The festival season ahead is filled with joy and celebration, also, elated sentiments in the market to drive factors accountable for peak sale. The e-commerce market is facing competition with the before Diwali, Christmas and New Year with huge discounts and offers on .
The festivals around India draw the starting line for e-commerce giants looking to compete for the race to become winner with the improved sales targets. The competition between leading e-commerce giants including Amazon, Flipkart, Snapdeal, TataCliq, Jabong and many more will be intense and interesting.
According to Assocham Indian consumers are expected to spend up to Rs 25,000 crore, registering 25 per cent of growth this festive season. The message is clear that the battle is begin with the entire armory.
DS Rawat, Sec-Gen of Assocham, says, "Besides introduction of premium services such as free shipping and extended return period, the increased use of high-speed Internet on smartphones is likely to boost online shopping this festive season and help e-tailers register profits after a dull first half of this year.”
The e-commerce major Amazon has started ‘Great Indian Festival’ this time for shopaholics, including offers on a range of products from smartphones, tablets, laptops, PCs, musical instruments, stationery products, books, baby products, toys, clothing & accessories, shoes to beauty products, pet products, gourmet foods, gardening accessories and many more products by thousands of sellers and brands.
“This year we recognize and celebrate the big heartedness that underlies festivities and have themed the Great Indian Festival as Tyohar Bade Dilwala. We are delighted to celebrate this with our customers as much as with the entire ecosystem of our sellers, vendors and partners to bring festive cheer all over the country. These marathon 120 hours of the event mark our continuing commitment to work closely with our partners and together bring the biggest sale yet for our customers, with the best ever shopping experience powered by Prime,” says Amit Agarwal, VP and Country Head, Amazon India.
The online platform offering convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee.
Flipkart has promoted the ‘Big Billion Sale’ and Snapdeal ‘Unbox Diwali’ seasonal sale has made its mark for online shopper’s eager to purchase products with biggest discounts of this year.
Both Flipkart and Snapdeal have admitted the huge sales on the day one of festive sales. The top product in sale is mobile phones of different brands. Flipkart claimed to have sold over half a million products within hour on first day of the sale, it also witnessed huge response of concurrent users in 5 minutes of going live, which is 10 times more than any given day. Flipkart festival sale is offering discounts on home appliances with 25-30 pc of discount. It also has loyalty programme for consumer with Jet Airways.
Snapdeal claimed it has 2 million users logged into the site during the hour of sale in mobiles, appliances, personal electronics and furniture items.
The promotion on media channels has big impact on sales. The companies have designed marketing campaign to attain consumer awareness about the products and offers in the festivals season. Amazon has tied up with Viacom18 for promoting the sale season as it is likely to spend Rs 250 Cr for the marketing to woo customer during biggest sale season, Snapdeal spending is around Rs 200 Cr.