Why startups and early stage product companies need “Waitlisted”
30th July 2015Category : MobilityPublished by :J Ranjan Reading Time : 3 Minute News Sourced : USA
On a frequent and tedious day within the skirmishes of a product startup, software engineers and marketers keep on looking at ways to improve their user adoption right since the day their under-development product is supposed to go live. There are new developments every day but most of it is well known. The laptop screens of marketers and sellers are supposed to be beaming live with projected audiences.
Justin McNally, Founder ofWaitlisted hoped to enable organizations worldwide through an audience management product even when the product was still being built. Justin McNally has combined product management with technology to provide a global reach and experience. Justin Said; “Internet is full of products and it is for most important for companies to build, support and indulge earliest adopters.”
Past and History
JustinMcNally is the current CTO atKohactive which is a Chicago based company working for startups in the web design and development space. Here he works along with John Koht and Gino Desruisseaux who are directors too along with Justin in the same firm. Creativity and solutions can be a great escape. Steve Jobs once said, “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. Justin connected with these lines instantly during the time he was working on Waitlisted. Justin has always been captivated by the ideas of being an entrepreneur and in the past had worked upon Pledge Society and Home Grown Cow which is an online farmers market for farm to table meat.
When and Why?
Waitlistedwas launched on producthunt.com and the current reviews and feedbacks from the users are refreshing and viably positive. Justin McNally compared other options like Launchrock, queueat and Kickofflabs and was really disappointed to find the least number of API options and gamification elements.
The initial 12-15 months of every product is very critical for the company owners in order to engage and indulge the earliest users of the product. Its been a while since Waitlisted has went live.
Waitlisted is different from others in the same area in many ways. One of the main differentiators is the ability to automation and integrate various apps. “ We wanted this to be a platform where brands are able to tap and indulge instantly with earliest users.
Social media and networks play a very critical role in tapping earliest users and Waitlisted has very beautifully integrated the gamification elements from social media where users can move up the list after sharing it with people in their networks. All the shared elements from these social media platforms are auto sorted. Customization and scalability is a mandatory requirement which every company wants to have these days in the solutions they use. Waitlisted’s extensible API pretty much allows users to build their own interface using JSON API.
Waitlisted allows users to add Google Analytics to track competition with instant social gamification elements. Slack, mailchimp, mailjet, drip and wordpress integrations enable users further.
Market size and competition
According to a recent report in the market, there is a new company coming up for every 11th person in the world and every 9th person the US of America. This means there is a huge scope for companies like Waitlisted to flourish in the market. Startups are coming up very fastly and there is a huge transition in the way desktop only solutions are moving to mobiles only. Thus the market is going to continue growing in double digits.
Other products in the same area are Launchrock, kicofflabs and queueat on a global level.
Current situation & Future
Waitlisted is currently in private beta. “We plan to start offering full contact API and stuffs like Klout score and manual scoring in the next few months; Said Justin”.